The harder it is for your customers to find what they need on your website, the less satisfied they’ll be with your brand. Imagine walking into a store, only to be greeted by a confusing layout and disorganised mess. Not very impressive, right? That’s exactly how website visitors will feel when they encounter a site that clearly doesn’t have user experience at its core. Here are some considerations: Simple is always The more things you have going on, the harder it will be to guide your customers towards your intended call-to-action (CTA) Have a clear navigation menu and appropriately named sections so your website is organised Include a search bar with relevant filters. You could take this to the next level and offer search results personalised to the individual customer (e.g. based on their previous interactions with your company) Have one clear CTA on every page, especially your homepage If your product/service catalogue is extensive or you cater to a very broad range of customers (e...
For me, becoming isn't about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn't end.