Feedback from real-life people is a perfect way to build customer trust and entice sales. So, when you’re designing your website, look for ways you can show off customer feedback. Will you have a product/service ratings section? Will there be a case studies/client testimonials page? Can you add videos and images?
For me, becoming isn't about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn't end.